21st DigiCon ASIA - MV
Countdown - Day 0
Countdown - Day 1
Countdown Day 2
Countdown Day 3
@ JC Cube, Taikwun
It is the very first time for the DigiCon6 ASIA Award Ceremony to be held outside of Japan. It is indeed an honor for us to provide a holistic event experience at the unique Tai Kwun venue to guests and audiences gathered from 14 countries through with our design and production. We see that it is our mission to create a remarkable experience for such a meaningful event.
We broke the tradition of using key art from the previous winner as key visual, as we would like to create a more inclusive design. Therefore, we created a set of energetic characters representing passionate creators in different styles and we used impressive bright colors to bring out the synergy of these hot-blooded talents as key visuals. Character personalities are revealed through the tailor-made music video, with a song wrote by local band, Nowhere Boys celebrating the event. As the MV begins, the characters are getting ready for a running race. While the characters hurdled through different challenges, works of all gold winners’ unfold.
We chose to use 3D CG designs and characters to give a high production value to the event as it is an international event to be held first time in Hong Kong. The rendering style used is sophisticated yet subtle, as it serves as a function to impress and enhance branding, while complements creative contents in various styles.
The key visuals have been adapted in different sizes and formats in order to enhance brandings, such as the videos (e.g. brand video, event highlights, on-show videos & video backdrops), online marketing assets (e.g. eDMs, website, social media posts), and offline materials (e.g. print, souvenir, and props).